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Everything you need for your growing journey, all in one place.

ILGM, aka I Love Growing Marijuana, are reintroducing themselves. They’ve been one of the leading sources for cannabis seeds and expert growing knowledge for years, but the team at ILGM just isn’t the type to rest on their laurels. They’ve been working hard—and they have a newly refined, streamlined seed shopping experience to show for it. Oh, and did we mention their brand-new, dripped-out look?

The new ILGM is a veritable treasure trove of expert knowledge that’ll help you find everything you need to help your seeds take root and grow strong.

Don’t get it twisted though, ILGM’s new vibe is way more than just a fresh coat of paint. It’s an entire reconceptualization of what an online home for cannabis growers should look like. The new ILGM is a veritable treasure trove of expert knowledge that’ll help you find everything you need to help your seeds take root and grow strong. Their commitment to helping newcomers embrace the craft of growing has never been more secure, and with their new look, more people than ever before can learn to love growing marijuana.

We were lucky enough to catch up with some of the visionaries guiding ILGM’s transformation, and we’ve got all the details on how they’re making ILGM the definitive home of the growers.

More than a seed bank

2025 is set to be the year of the home grower, if ILGM’s new CEO Ernst Rustenhoven has anything to say about it. When he took the reigns of ILGM early last year, he came up with a plan to transform ILGM into a sleek, dynamic operation that better serves consumer needs.

“The cannabis industry is maturing, and so is the home-growing community. ILGM has been a pioneer in the online cannabis seed market for over a decade,” said Rustenhoven. “However, we realized we were not meeting changing consumer expectations and were stuck in the past.”

Holistic home-growing support for today’s grower

Rustenhoven and his expert team began to modernize ILGM by exploring what customers love about ILGM, and how they can do it even better. The home-growing community is larger than ever, but more isolated across different websites due to the social media terrain becoming more unfriendly to people looking to share photos, videos, and home-growing knowledge.

“We are increasingly focused on being a platform that connects people and parties: Offering premium genetics from top-notch breeders to home-grow connoisseurs, providing content and resources from expert growers to beginners, and fostering connections among home growers both online and offline. We are here to serve our community and grow with it,” said Rustenhoven.

The best of the past, infused into a bright future

If you’re one of ILGM’s many devoted customers and all this talk of change is getting you a little nervous, relax. The new leadership at ILGM knows that one of their greatest resources is the accumulated knowledge of their robust home-growing community.

“Ensuring that ILGM offers access to a vibrant community of people that want to share their cannabis cultivation journey, and connect with fellow home growers, is a significant part of our mission going forward.” said the CEO.

Rustenhoven and the team have taken incredible pains to keep the things that have earned ILGM their customer loyalty—like their famous germination guarantee, expert knowledge, and incredible deals—while jettisoning anything that wasn’t working.

Ernst isn’t alone in his efforts, of course. He’s assembled a top-tier team of industry experts including growers, researchers, designers, and writers to overhaul ILGM and make it one of the very best resources for cannabis growers of all experience levels. The entire ILGM team is unified in their desire to revolutionize the ILGM experience and spread the joy of cannabis wider than ever before.

A seed for every need

ILGM has been one of the foremost sources of cannabis seeds globally for years, and the new ILGM has no plans to change that fact. What they are changing is basically everything else—how easy it is to buy seeds, get the expert knowledge you need to set your seeds up for success, and learn about strain genetics.

Seeds straight from the source

Before, researching a specific seed you had an eye on often sent cultivators to several different sites, but at the new ILGM, growers will have all the information they need to make an informed decision about your grow in one spot.

The word is transparency—ILGM believes in being completely upfront about where your seeds are coming from, their genetic pedigree, and the type of results you can expect from a setup that resembles your own. As the cannabis industry has matured and growers of all stripes have become increasingly discerning, these sorts of details are increasingly demanded by the growing public, and ILGM loves giving the people what they want. Anything you could think of asking about these strains, you’ll find.

Craft cultivars from top breeders

ILGM focuses on supporting the breeders behind the genetics and the cultivators who depend on them.

Randy Hansen

When the team at ILGM says that they are the home of the growers, they mean it. ILGM features a wide range of seeds from stellar American growers in addition to their ever-reliable in-house brand. You’ll be able to find seeds from high-quality growers like Speedrun Seeds and Green Bodhi on the storefront, with offerings from Happy Valley Genetics and Certified Seeds coming soon. ILGM does the vetting to make sure these seeds are up to snuff, ensuring that every seed in their store is worthy of your grow by partnering with brands who meet their rigorous standards.

The man at the head of ILGM’s seed selection operations is Randy Hansen, an industry veteran with a passion for making connections with master cultivators. As the point person for ILGM’s US seed partnerships, his keen eye for quality cannabis ensures that only the finest seeds make it to ILGM’s store.

“ILGM focuses on supporting the breeders behind the genetics and the cultivators who depend on them. We’re committed to elevating each breeder’s unique work, ensuring their genetics meet our high standards and that we, in turn, highlight the passion that goes into creating these craft cultivars,” said Hansen.

He and his team work diligently, examining terpene profiles, cannabinoid levels, and genetic stability to make ILGM’s seed selection one of the most robust and reliable in the industry.

It takes a village

In ILGM’s opinion, growing cannabis should be accessible, easy, and fun for anyone who wants to try their hand. They’re using this rebrand as an opportunity to refocus their content towards making sure that anyone can find what they need to make their home grow successful.

Information for every experience level

ILGM’s new head of content, Robert Nijhout, is crafting an environment where knowledge flows freely and all growers feel supported. Said Nijhout: “We want to make sure that our grow guides are clear and user-friendly for people from all walks of life without leaving any information on the table or simplifying anything in favor of accuracy.”

No matter if this is your first time trying out your green thumb or your thousandth, ILGM wants you to feel at home. With Nijhout at the helm of the content department, ILGM will publish expert, high-level content for home growers with experience, but they will also take special care to expand the home-growing community by welcoming in first-time growers.

“Starting out as a grower means facing a ton of questions—which strain to grow, where to set up, what soil or gear to use—it can feel overwhelming,” said Nijhout. “We get that because we’ve been there. That’s why we create content that answers those questions early, helping customers make informed choices from day one.”

One-on-one support

In addition to the incredible articles, grow guides, and videos outlining the art and science of cannabis cultivation that ILGM publishes now, they are almost ready to roll out a feature that will totally transform the online cannabis community.

Soon, ILGM customers will be able to set up direct one-on-one consultations with its in-house team of home grow success consultants,who can help diagnose and remedy ailments in even the most difficult of grows. These experts will be able to analyze your unique growing setup, taking into account things like climate and light conditions to troubleshoot your grow and get your plants back on track. This sort of personalized care just isn’t widely available to most growers, who will find ILGM to be an indispensable resource to increase yields and have more fun with their grow.

The road ahead

While the new and improved ILGM is certainly very impressive, the team behind the reimagining isn’t even close to being finished. They have big plans to launch heaps of new features over the coming year in addition to the upcoming personalized consultation feature, making it even less stressful and more enjoyable to grow cannabis.

“We believe these initiatives, which are just the tip of the iceberg, will not only strengthen our existing community but also attract new members to the home-growing movement,” said Rustenhoven.

AI-powered growing assistant

So, what does the team have in store? One of the first features that ILGM will be launching in the near future is the world’s first custom-built AI-powered growing assistant. This AI was developed in-house by the team at ILGM, who trained the bot on decades of expert growing knowledge accumulated on the ILGM website. This AI will be fully integrated into the ILGM website, providing helpful, easy-to-follow advice 24/7 so you’re never alone in facing a growing emergency.

Culture-driven content

ILGM will also be delivering even more quality content in the year ahead. “In the coming period, we’re excited to create content that sets up our home growers for success,” said Nijhout. They’ll be producing community-driven stories to get the pulse of the culture, in-depth cultivation podcasts that get granular on how to maximize your yields, and Q&As with master growers seeking to share their knowledge.

Home Grow Tour

To top it all off, they’re taking the show on the road and going on tour. Leading up to 4/20, weed’s biggest day, ILGM will be launching their nationwide Home Grow Tour, a massive jamboree to celebrate the love and care that the home-growing community brings to their hobby.

The tour will feature events designed to bring growers together with product launches, influencer meetups, grow classes, and much, much more. The itinerary featuring the specifics will launch soon, so keep an eye out on social media to see if one of the biggest tours cannabis has ever seen will make it to your neck of the woods.

With all of these exciting changes, ILGM is poised to completely revolutionize the seed-buying experience for home growers all over America. But don’t just take our word for it—head to the new ILGM website today and experience the transformation for yourself. With a renewed focus on community engagement and some incredible seeds from vetted partners on the shelves, ILGM is proud to be the Home of the Growers.

To keep updated on new features, strains, and events, you can head to ILGM’s website or follow them on Facebook and Instagram. You can also head to their YouTube channel for high-quality home-growing videos. Happy growing!

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