Karma Koala Podcast 258: Max Jackson Wise Guys CA/NJ – Tackling Water Usage Issues In Commercial Growing – More Knowledge Needed For Growers, Investors, Consultants, Legislators, Regulators & Inspectors | Cannabis Law Report | Where to order Skittles Moonrock online
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A great conversation with Max about water usage in the cannabis agri-sector., Not only does he highlight where we are going wrong and need to grow the knowledge base for solutions but he also highlights that we need to ensure that legislators & regulators understand cannabis in the context of all agricultural products in terms of water usage.
We also digress somewhat to talk about Metrc whose drive for profits via compliance enforcement increasingly formulated for regulators from their head office mean that important issues such as water & power consumption are being left in the dust both literally and figuratively
At Cannabis Wise Guys, we donât rely on theoriesâwe rely on experience. And that experience is the difference between a struggling facility and a thriving one.
Article: When Automation Tries to Kill Your Crop: Why Irrigation Monitoring Matters More Than You Think
Cannabis Wise Guys was forged in the fire of real-world cultivation challenges. Our founder stepped into a Northern California operation that exemplified everything wrong with cookie-cutter cannabis consultingâpoorly designed irrigation, misaligned infrastructure, and owners who had invested heavily in âexpertâ solutions that didnât work.
What followed was a trial by fire in commercial-scale cultivation. With six flowering greenhouses, each supporting thousands of plants, plus a large-scale vegetative facility, our team faced every challenge imaginable. Every problem we solvedâevery system we rebuiltâreinforced a crucial truth: theoretical knowledge means nothing without practical expertise.
Weâve seen firsthand how one weak link in an operation can spiral into a full-blown crisis. Thatâs why our approach isnât just about identifying problemsâitâs about engineering real solutions that prevent them from happening again. Whether optimizing irrigation, stabilizing environmental conditions, or overhauling inefficient workflows, we apply the same principles: precision, efficiency, and a relentless commitment to getting it right.
My path to cultivation advising came from dealing with preventable system failures firsthand. After documenting operations across California, Oregon, and Alaska as a cannabis photographer, I stepped into a General Manager role at a NorCal commercial greenhouse that changed my perspective forever.
I arrived to find a harsh reality: despite promises of âfull automationâ and âexpert-designedâ systems, the operation was in crisis. The irrigation system was overtaxed by 50%, thousands of plants with installed drippers required daily hand-watering, and being off-grid meant generator failures threatened entire crops. Insufficient drying space and nursery capacity created constant bottlenecks.
These werenât isolated issues but symptoms of a fundamental disconnect between cultivation knowledge, technical implementation, and operational planning.
This experience revealed how successful cannabis operations require an integrated approach connecting cultivation expertise with sound engineering and strategic planning. The most expensive problems in cannabis businesses occur when these disciplines operate in isolation.
At Cannabis Wise Guys, our mission is to prevent these costly disconnects before they compromise operations. We believe education is fundamental to long-term success, which is why we focus not just on implementing solutions but on ensuring clients understand the underlying principles. By bringing together practical cultivation knowledge with technical implementation and strategic planning, we help clients avoid the expensive pitfalls that plague so many cannabis businesses.
I donât offer silver bullets or cookie-cutter solutions. Instead, I deliver practical systems optimization based on real-world experience, paired with knowledge transfer that empowers your team. Every recommendation stems from lessons learned in commercial settings where proper planning, implementation, and understanding make the difference between thriving operations and daily crisis management.
Letâs connect if youâre interested in building cultivation systems that work in practice, not just in theory, and in gaining the knowledge to maintain that success for the long term.
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