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From left to Right: Deepak Anand, Chairperson for the Canadian Association of Cannabis Exporters (CACE) and President of ASDA Services, Trina Fraser, a Lawyer with Brazeau Seller Law, David Hyde of Hyde Advisory, Omar Khan, Chief Communications and Public Affairs Officer at High Tide, Paul McCarthy, President of the Cannabis Council of Canada, Rick Savone, Senior VP of Global Government Relations at Aurora Cannabis, Carrie Kelly, VP of QA at Canopy Growth, Sean Webster, Cannabis Council of Canada, Yasir Naqvi, Parliamentary Secretary to the Minister of International Trade Ivan Ross Vrana, a Managing Partner at Diplomat Consulting, Matthew Pal, Director of Export Support, GAC, Raj Grover, President of High Tide, Cyrus Mosun, Lead on Medical Cannabis at GAC, Paul Furfaro, President of Global Medical Cannabis at Village Farms. Image via X.com

On May 4, 2026, representatives from Canada’s cannabis industry met with the Parliamentary Secretary to the Minister of International Trade and the Canada Trade Commissioner Service to discuss opportunities in the cannabis export market.

Yasir Naqvi, Parliamentary Secretary to the Minister of International Trade and the Liberal MP for Ottawa Centre, hosted the meeting in Ottawa with a handful of Canadian industry representatives from companies like High Tide Inc., a Canadian cannabis company that acquired the German medical cannabis company Remexian in 2025, Village Farms, which owns Canada’s Pure Sunfarms and ROSE LifeScience, Canopy Growth Corporation, Aurora Cannabis, and Cronos, as well as industry consultants. Officials from Global Affairs Canada (GAC) were also taking part.

Naqvi posted about the meeting on X, saying, “It was my pleasure to host cannabis industry leaders from across Canada to meet with our Trade Commissioner Service to learn about how to best leverage international markets.”

He also noted that “Diversifying Canada’s international trade requires investing in fast growing industries with export ready products such as medical cannabis,” in the same thread on X.

Raj Grover, president of High Tide, also posted on social media that Canada’s cannabis sector has a role to play in diversifying the country’s economy.

In a comment on LinkedIn following the meeting, an account for the Canadian Trade Commissioner Service, part of Global Affairs Canada, says the agency is “here to support Canadian companies doing business with the world!” “

When asked late last year whether cannabis exports are being considered as part of Canada’s wider trade and export agenda, a spokesperson for Global Affairs Canada provided StratCann with this statement:

“The Government of Canada, through the Trade Commissioner Service, continues to support the international business of exporters of cannabis for medical and scientific purposes that have obtained Health Canada permits.”

While that support technically exists, industry representatives have argued it is limited to administrative facilitation rather than active trade promotion. Specifically, they note there are no cannabis-focused trade missions, export credits, or bilateral agreements to ease market access, all of which are routinely afforded to other sectors. This new move, though, is a big step forward, says chairperson for the Canadian Association of Cannabis Exporters (CACE) and president of ASDA Services, which helps cannabis and CPG companies navigate international cannabis markets.

“Global Affairs Canada is no longer taking a passive role. There’s active alignment in key export medical cannabis markets such as the UK, Germany, and Australia, where demand is growing, and regulatory pathways are becoming more defined.”

“What’s encouraging is the alignment between policy and execution-strong engagement from the Trade Commissioner Service in key markets (such as the UK, Germany and Australia), combined with support from senior leadership like Secretary of International Trade Yasir Naqvi, creates a more coordinated approach to advancing Canada’s pole position in global medical cannabis position particularly as competition from other regions such as the United States, Colombia, and Thailand intensifies, he added.”

Canada’s cannabis sector has emerged in recent years as a major exporter to countries like Australia, Germany, Israel, the UK, and New Zealand, meeting rising demand for high-quality cannabis that can meet strict international guidelines.

In Germany, for example, imports from Canada accounted for nearly half of all cannabis imports in 2025, the largest share from any single country. Australia shows a similar trend, with imports from Canada accounting for 80% of all cannabis imports in 2024, according to the most recent data available.