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Marijuana companies can benefit from marketing deals. veritable minefield Google and Facebook have blocked them outright. Instagram, which has almost 2 million followers, has shut down Berner’s personal account for nearly a month in the summer of this year for allegedly violating its ban on cannabis promotion. The historically restrictive NCAA has followed suit for years. Official Advertising Guidelines Still explicitly list “marijuana”, as not being allowed in college sport partnerships.

Cookies President Parker Berling said that Cookies and USC have announced a sponsorship deal for a period of three years. The deal will see the Cookies name on official USC merchandise as well as the Coliseum, the Trojans’ iconic stadium, during games. This is the first time in NCAA history that a college team partnered with a marijuana company. While everyone is quick to point that the deal is technically with Cookies CBD and wellness, promotions will feature the exact Cookies logo which has become a worldwide name in the marijuana industry. Fans in the stands will not be treated differently.

https://www.sfgate.com/cannabis/article/usc-cookies-pot-deal-19763233.php

Press Release

According to a report by, the University of Southern California Trojans announced a groundbreaking partnership with Cookies, an California-based cannabis company and wellness company. CBS Sports.

This sponsorship deal marks a first for a collegiate athletics program to partner with a cannabis company.

The partnership includes USC’s men’s and woman’s basketball teams, as well as the football team. Cookies CEO Berner expressed excitement about the collaboration. “California, our home state, and for Cookies to participate with a premier sports program in the oldest private university in California is incredibly exciting for me.”

Drew DeHart (Vice President and General Manager of USC Sports Properties) cited Cookies’ innovative approach to be a key factor for the decision.

DeHart stated that “Cookies, the global leader in CBD, is also a brand with a deep life-style culture as well as wellness.”

USC Sports Teams Shine with a Cookies Cannabis Deal