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Cannabis retailers are ratcheting up discounts this year, but the more aggressive promotions may be cutting into the holiday’s actual value.
Green Wednesday and its expected sales spike is just a week away. However, data suggests the cannabis industry’s Black Friday equivalent may be more about timing shifts than actual sales growth, with deeper discounts eating into profits.
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Adam Jackson
Adam Jackson writes about the cannabis industry for the Green Market Report. He previously covered the Missouri Statehouse for the Columbia Missourian and has written for the Missouri Independent. He most recently covered retail, restaurants and other consumer companies for Bloomberg Business News. You can find him on Twitter at @adam_sjackson and email him at adam.jackson@crain.com.
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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis
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