The Race to Nowhere: How Chasing Potency Undermines Cannabis Quality (Opinion) | Where to buy Skittles Moonrock online
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When cannabis was legalized in Canada, the industry was given very few tools to educate the public. One of the only things permitted on packaging (as a consumer safety requirement, not an educational tool) was the total THC percentage. THC is one of the main psychoactive compounds in cannabis, notable for its ability to contribute to the feeling of being “high.” With nothing else to reference, this number quickly became the only thing anyone talked about, and over time, it was misused as a proxy for quality.
Variability of Total THC in Greenhouse Cultivated Dried Cannabis” is now publicly available through Scientific Reports, part of the Nature Portfolio of journals.
Orville Bovenschen is the president of Village Farms Canadian Cannabis, overseeing Pure Sunfarms and Rose LifeScience. With a background in global operations and strategic leadership, he is driving innovation and growth across one of Canada’s leading emerging sectors.
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