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The Big Appleās marijuana czar, Dasheeda Dawson, put in an appearance at MJBizCon this week to help spread the word that New York City is now offering both low-interest loans to dispensary licensees and direct help with finding legal real estate to lease.
While Dawsonās office, Cannabis NYC, debuted the new loan program last month, it also at the same time launched NYC Lease, which Dawson on Wednesday said was a compilation of public information on ātens of thousands of vacant storefrontsā ready to be converted into legal marijuana shops in New York City.
Both of those programs, Dawson said, were designed by city officials to help pick up the slack from the faltering $200 million state Cannabis Social Equity Investment Fund, which as of mid-September had only funded 20 dispensaries, despite its original stated goal of financing 150 such shops.
āWeāre trying to close a gap,ā Dawson said at the Finance Forum on Tuesday at MJBizCon. ā(Licensees)Ā were told they were going to get a location. They were told they were going to get resources from the state. That didnāt quite happen.ā
Dawson said that problems locating compliant real estate in New York City for dispensary licensees ā who must be at least 1,000 feet from schools, churches, and other competing legal dispensaries ā was a critical hurdle for many who have been permitted but not yet managed to open for business.
āYou can give out as many licenses as you want to. The operationalize-conversation rate is what we should be tracking to determine if a market is actually good, and in New York, it was struggling because of the real estate piece,ā Dawson said.
āNew York City had more than half of the stateās applications for the first licensing window, yet we were tracking just 38% were actually opening,ā she said. āThatās a gap that by next year I will hope to say we have closed.ā
Dawson is also optimistic, she said after the panel, that enforcement efforts in the city with Operation Padlock have not gone to waste, despite a recent court ruling that found the crackdown to be a bridge too far. Dawson said that most of the unlicensed shops closed down by the New York City sheriff have remained shuttered, which has been a boon to the legal dispensaries.
āOperation Padlock continues. We meet as a regular basis ⦠with the enforcement agencies. Weāre at a point now where weāve had success in really shutting down a good amount of the stores,ā Dawson said. āMostly, weāre not seeing those reopen.ā
One tactic that an increasing number of New York dispensary licensees have been using, Dawson said, is to come up with creative offers to entice landlords, such as revenue sharing or even giving them a small minority ownership stake in exchange for tenancy.
āThe other thing weāre seeing in New York City is landlords want to take the risk if they get equity in the business too. So a lot of our licensees are looking at equity structures in which to reduce the rent, or even convince the landlord who might be reluctant on taking the risk,ā Dawson said.
Dawson also argued that New York ā and likely the rest of the national cannabis industry ā has to do a better job bringing former underground legacy marijuana businesspeople to the newly legal trade, and if thatās not done, then thereās no way the legal market will truly succeed.
āThereās a huge underground supply that is actually the biggest driving force of the economics in the New York marketā worth āmultiple billions of dollars,ā Dawson said.
āOur office is really critically looking at, how do we transition in the plug? If we donāt make the plug legit in New York, the market will not work. It doesnāt matter how much you build, it doesnāt matter what pricing you put it at,ā she said, using a slang term for the unlicensed side of the cannabis world.
āWeāre not willing to admit about the underground market. The biggest thing is about integration, itās not a replacement. Weāre never going to be able to replace the underground market,ā Dawson said. āFolks who have been already the plug have the ability to access so many people as a distribution hub, we should be capitalizing on that rather than trying to disrupt it. Those markets that do that, I think, have a much better conversion rate of the consumer.ā
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