Viola, Allen Iverson Partner With Horticulture Co. to Launch IVERSON, a Craft THC Soda | How to buy Skittles Moonrock online

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[PRESS RELEASE] – NEW YORK, Oct. 16, 2025 – Viola, the premium cannabis brand founded by Al Harrington, has once again teamed up with cultural icon Allen Iverson for a nationwide rollout of IVERSON, a craft THC soda produced in partnership with Horticulture Co., a leading innovator in plant-based wellness products.

Together, the three powerhouses are expanding Viola and Iverson’s long-standing partnership to bring consumers a low-dose, plant-powered alternative to alcohol – designed for those seeking calm, balance, and connection without compromise.

IVERSON represents the next chapter in both Iverson’s personal evolution and Viola’s mission to create accessible, wellness-oriented cannabis experiences. The collaboration marks the first nationwide mandate for a THC beverage of its kind, available across all Circle K locations through Horticulture Co.’s distribution network.