Vireo Growth Closes $102 Million Acquisition of Proper Brands in Missouri | How to buy Skittles Moonrock online

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[PRESS RELEASE] – MINNEAPOLIS, June 5, 2025 – Vireo Growth Inc., announced that it has closed its previously announced transaction to acquire Missouri-based Proper Brands (Proper) through the acquisition of NGH Investments Inc. and Proper Holdings Management Inc., subsidiaries of Proper Holdings LLC, a management company providing services to Proper’s portfolio of 11 retail dispensaries in Missouri.

Proper was founded in 2022 and is currently one of the largest independent operators in Missouri’s adult-use cannabis market. The company has a total retail footprint of 11 dispensaries, with one undeveloped retail license. All stores are in the St. Louis area except for one in Kansas City. The company operates a cultivation and manufacturing facility in excess of 100,000 square feet and is in the process of implementing the Arches technology platform across its home delivery business.