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The amendment would force advertising done by marijuana retailers to follow the same rules as alcohol advertising in the city.

This story was republished with permission from Crain’s Detroit.

Detroit City Council Member Angela Whitfield Calloway issued a draft city code amendment to her peers this week to put restrictions on marijuana advertising in the city.

The amendment would force advertising done by marijuana retailers to follow the same rules as alcohol advertising in the city, such as prohibiting signage within 1,000 feet of schools, child care centers, libraries, parks and more; as well as prohibiting illuminated signage and signs larger than 291 square feet.

The ordinance amendment, however, would not apply to signs near or adjacent to freeways in the city; or to signs located on the grounds of sports arenas or convention halls.

“As chair of the Youth and Civic Engagement Task Force, an educator, and a mother of four, I feel a deep responsibility to protect our children from the rising dangers of marijuana exposure,” Whitfield Calloway said in a statement to Crain’s. “It’s more than just policy — it’s a necessary stand to safeguard the future of our city’s children.”

The new amendment is the exclamation point on a months-long battle for Whitfield Calloway to limit cannabis billboards.

She has previously called the amount of advertisements a danger to children.

Whitfield Calloway has been vocal about one company specifically, Leaf and Bud, which used many forms of advertising such as ad trucks during the NFL Draft and planes flying banners over Comerica Park on Opening Day for the Detroit Tigers in April.

“We understand the City’s desire to protect children from potentially harmful messaging and are supportive of carefully crafted measures that would do so,” said Scott Roberts, attorney for Leaf and Bud, in an emailed statement to Crain’s. “From the start, Leaf and Bud’s billboards were specifically designed to not appeal to minors — we don’t advertise ‘free weed’ or use pictures of marijuana — and we will continue to abide by these self-imposed higher standards with or without this ordinance.”

Many cities and states across the U.S. have limitations on cannabis advertising.

The Michigan Regulatory Cannabis Agency restricts advertising by banning any health claims from ads, requires companies to produce evidence that more than 30% of a potential audience to the ads are under 21 years old and bans the use of cartoon characters or similarities to child-like snacks.

Billboards are so common, particularly among highways, because they are one of the few options cannabis operators have to market their products. Because marijuana is still a Schedule 1 narcotic at the federal level, social media platforms ban ads.

The amendment would go into immediate effect if the legislation gets a two-thirds vote from City Council, or 30 days if it’s passed by a majority.

It’s unclear when City Council would vote on the amendment.

If enacted, violations of the amendment would result in misdemeanor charges with potential for up to a $500 fine and 90 days in jail.

If a new school or park or another protected location opens within 1,000 feet of an existing sign, the advertiser would have 60 days to remove it, under the ordinance.

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