SF Gate Publish Story About New Type Of Cannabis Retailer | Cannabis Law Report | How to order Skittles Moonrock online

Eli’s family was also immediately supportive of him when, at 21, he said he wanted to take time away from studying economics at Wesleyan University to explore the weed industry. He’d realized there were no cannabis retailers that looked like the bougie coffee and cheese shops he grew up around, so he decided he wanted to open a new type of pot shop that felt more like a Rainbow Grocery and less like a stoner headshop. His father, who used cannabis during a fight against pancreatic cancer in 2004 (he’s still alive today, despite doctors giving him six months to live after his diagnosis), introduced him to his favorite cannabis growers, and a family friend named Peter Dickstein, who has decades of experience at Silicon Valley businesses, partnered with Eli to help mentor him and co-found the company.

To bring his vision to life, Eli decided to flip the script on conventional retail cannabis: Solful exclusively sells cannabis grown outside, a category of pot that is widely considered inferior to cannabis grown inside warehouses under artificial lights. This “indoor” weed generally has higher concentrations of THC, the primary intoxicant in cannabis, but a vocal minority of cannabis connoisseurs say it lacks the character and effects of marijuana grown naturally under the sun. Eli agrees, and he’s a firm believer that by sourcing the best “sun grown” cannabis, he can prove that naturally grown pot is the best.